Le marketing numérique pour les entreprises de construction simplifié — optimisez votre présence en ligne, obtenez plus de prospects et développez votre entreprise dès aujourd’hui.

Dans l’industrie de la construction, de nos jours, un savoir-faire exceptionnel ne suffit plus. Pour attirer de nouveaux clients et développer votre entreprise, les entrepreneurs doivent adopter le marketing numérique pour les entreprises de construction.

Marketing numérique pour la construction : croissance en ligne

Découvrez le guide de prix des rénovations 2025 : coûts moyens, conseils, astuces et subventions pour tous vos projets de rénovation.

Après avoir publié plusieurs centaines d'articles de blog&nbsp;au sujet des rénovations, nous avons rassemblé toutes les données relatives aux prix pour en faire un document utile à garder sous la main.

Grand guide complet des coûts de rénovation en 2025

Découvrez l’importance de souscrire une assurance habitation avant vos travaux de rénovation pour éviter pertes et dommages.

Vous en êtes aux premières étapes d'un projet de rénovation ? Parmi les choses à prévoir durant la période de préparation, il y a le fait de souscrire une assurance habitation. Si vous n'avez pas déjà accès à une police d'assurance pour votre maison, ne tardez pas à le faire. L'entente doit être conclue avant le début des travaux pour que la protection soit en vigueur.&nbsp;

Pourquoi souscrire une assurance habitation avant de commencer des travaux 

The Canadian construction industry is facing an acute shortage of skilled labour, which is expected to worsen in the coming years. This shortage is primarily driven by an aging workforce, with a significant number of workers nearing retirement age, and a lack of younger workers entering the industry.&nbsp;

To address this challenge, many Canadian construction associations are increasingly turning to skilled foreign workers to fill the gap. However, current immigration policies and programs may need to be revised to better meet the industry's needs.

What Is the Current State of Canada's Construction Industry?

Demand for Jobs in the Building Sector Is High

According to BuildForce Canada, a national organization dedicated to the development of a highly-skilled construction workforce, the industry is expected to need more than 309,000 new workers by 2030 to replace retirees and keep pace with demand. Despite this, the industry may face a shortage of as many as 81,000 workers by the end of the decade.

Bill Ferreira, Executive Director of BuildForce Canada, emphasizes the urgency of the situation, stating:&nbsp;"Canada's construction outlook is strong for 2021 and well into the middle portion of the decade thanks to gains in the residential and non-residential sectors. And while we forecast growth to slow over the later years of our forecast period, we nonetheless expect that the industry will be challenged to recruit more than 309,000 new workers to replace retirees and keep pace with demand."

It is estimated that there will be 4,500 unfilled jobs in the residential construction industry in B.C. in 2024, according to the Canadian Builders Association of BC (CHBA BC). These labour shortages may cause a delay in projects and could increase building costs and housing prices

The need for skilled foreign workers is particularly acute in certain regions, such as British Columbia, where roughly a quarter of the labour shortage is expected to occur. In an interview with Business In Vancouver, Jordana Lloyd, project manager with ACE Plumbing and Heating, highlighted the critical role of foreign workers, saying:

"Right now, anyone with actual experience is so, so helpful to our business. When it's so busy like this, man – anyone with any skills is so valued."

Companies Call for Easing of Immigration Program Criteria

To address the labour shortage, industry leaders and experts, as well as construction companies in Canada are calling for changes to immigration policies and programs to better facilitate the entry of skilled foreign workers into the construction sector.

Neil Moody, CEO of the Canadian Home Builders' Association of British Columbia (CHBA BC), argues that the current immigration requirements are too rigid and do not adequately address the industry's needs. He suggests:

"Maybe it's looking at countries with relatively young populations – whether it's India, the Philippines, Jamaica, Ireland or Latin America – and matching the skills and allowing them to come in to fulfill the needs."

Moody also highlights the challenges posed by the federal Temporary Foreign Worker Program, which he describes as "cumbersome," making it difficult for small and medium-sized companies to utilize.

Trevor Koot, CEO of the British Columbia Real Estate Association, echoes the need for more flexible immigration requirements to address the skills gap, stating:

"And to give a little bit more flexibility on requirements like the language requirements, because to offer the skills that are required to build a home are far more important than somebody having a dual language or English language proficiency."

The report by BuildForce Canada also emphasizes the importance of leveraging new Canadians to meet the anticipated labor market requirements in the construction industry.

There are to be 401,000 new permanent residents in Canada this year, 411,000 next year, and 421,000 in 2023.

Earlier this year, Immigration Minister Marco Mendicino said he’s confident Ottawa will be able to hit those targets.

“When I tabled the immigration plan a little while ago, we could have put a pause, we could have reversed, we could have cut immigration but I believe, I firmly believe and our government believes that through immigration we will continue to grow,” he said.

Through its two-tier immigration system, Canada allows foreign nationals to gain their permanent residency through the federal Express Entry system’s Federal Skilled Worker &nbsp;(FSW) program, Federal Skilled Trade (FST) program and Canadian Experience Class (CEC), as well as the Provincial Nominee Programs (PNP) of the 10 Canadian provinces.

Under the Express Entry system, immigrants can apply for permanent residency online and their profiles then are ranked against each other according to a points-based system called the Comprehensive Ranking System (CRS). The highest-ranked candidates will be considered for an Invitation to Apply (ITA) for permanent residence. Those receiving an ITA must quickly submit a full application and pay processing fees, within a delay of 60 days.

Skilled foreign workers can provide numerous benefits to the Canadian construction industry, including:

The Challenges of the Canadian Construction Industry in 2024

Industry leaders and experts are calling for more flexible immigration requirements, such as easing language proficiency criteria and focusing on matching skills to specific industry needs. By addressing these issues, the construction industry can better access the pool of skilled foreign workers and meet the growing demand for labor, while also benefiting from the diverse skills, experiences, and knowledge that these workers bring.

Ultimately, addressing the labour shortage in the Canadian construction industry will require a collaborative effort between the industry, government, and immigration authorities to develop policies and programs that effectively meet the industry's needs while supporting economic growth and development.

Want to learn more about the state of the Canadian construction industry? Check out our articles:

Kitchen renovations don't have to be extravagant. In fact, they can be small & simple but have a huge impact. want to know all about these renovations? Read on!

Renovating a kitchen can be expensive, and depending on the changes made, your budget can quickly increase. Of course, you don’t have to tear down your cabinets or demolish a wall in order to tastefully renovate and offer your kitchen a new look.&nbsp;

Small, simple projects to improve your kitchen

If you're in Toronto's East end and looking to check out some gorgeous spaces- look no further! Here's 6 magazine worthy businesses

Oftentimes on the blog, we discuss decor and design trends but we usually focus on the home front. This allows our readers to find inspiration to create the perfect layout for their interiors and exteriors. But what about those looking for ideas for their business?

Renovation and Commercial Design: 6 Magazine-Worthy Toronto Businesses - East End

Is your beautiful wrought iron staircase showing signs of damage? Don't leave that railing hanging! RenoQuotes.com has ways to fix your wrought iron staircase

Having a wrought iron staircase on the exterior of any home is lucky. Wrought iron staircases are beautiful pieces that add to the resale value of the property as a highly sought-after item. This type of staircase is forever, with limitless design options.&nbsp;They do not show dust and are easy to clean and to maintain. 

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